In June, the marketing center staff attended the "Beautiful China, Scenic Splendor - Water Cube Landscape Exhibition" in Beijing. Designated personnel were responsible for explaining and consulting on the scenic area's image and culture. This opportunity facilitated in-depth communication and cooperation with major travel companies such as China International Travel Service, Hong Kong China Travel Service, and Shanxi Rainbow Holidays. A 30-second advertisement for Jingpohu Lake has been broadcast during the prime morning slot on Beijing Radio Station, while travel routes to Jingpohu Lake have been featured in the travel sections of newspapers across numerous regions nationwide.