1, Local Markets

4At the beginning of the month, the marketing center visited markets around the scenic area and signed cooperation agreements with tourism enterprises in Daqing, Qiqihar, Jiamusi, Jixi, Qitaihe, Shuangyashan, Yichun, and Yanbian, encouraging local tourism businesses to intensify their efforts in promoting the Jingpohu Lake tourism market.

Promotion results

Extensive media campaigns were conducted in the Daqing and Qiqihar regions, with local radio stations (Daqing Cultural Radio and Qiqihar Happy Travel Show) providing daily coverage of Jingpohu Lake tourism products. Live connections with marketing center personnel made Jingpohu Lake the top choice for summer travel among local residents. In the Jiamusi region, a tourism enterprise alliance comprising over a dozen companies jointly promoted Jingpohu. Building on last year’s collaboration, further cooperation was established with Jilin Traffic Broadcasting Radio and Yanbian Tourism Life Radio (FM1046), including the planning of self-driving activities. Additionally, partnerships with Jilin City Radio Station and travel agencies led to the introduction of one-day Jingpohu Lake tours locally.

2, Remote Markets

4Month12From day27To day, the marketing center staff divided into three groups to extensively promote the scenic area's products in various regional markets and formulate corresponding preferential policies. The cities visited are as follows::

       -Shijiazhuang-Zhengzhou-Wuhan-Changsha-Guiyang-Chongqing-Chengdu-Shunde-Guangzhou

Harbin-Beijing- -Tianjin-Yanbian-Qingdao-Shanghai-Changsha-Guiyang-Chongqing-Chengdu-Shunde-Guangzhou 

         -Hohhot-Taiyuan-Xi'an-Yinchuan-Harbin

Promotion Results

    Through nationwide visits, regional agency cooperation agreements were signed with tourism enterprises in over twenty provinces across the country.For the Mirror Lake tour products it offers, a tiered incentive plan has been developed based on base volume and incremental volume to achieve growth in scenic area visitation.