





"Animation"Connect the world, "create" to win the future.On the afternoon of February 27th, the four-day 2023 First China (Harbin) International Animation and Game Expo (hereinafter referred to as the "Animation Expo") concluded at the Harbin International Convention and Exhibition Center. As the nation's first animation and gaming event held in winter and fully integrated with ice and snow elements, the inaugural Animation Expo was truly remarkable and fruitful. During the exhibition, the venue welcomed 30,000 indoor visitors and 1.2 million outdoor visitors, with 16 companies reaching cooperative intentions, and the transaction volume for participating exhibitors and enterprises exceeded 1.2 billion yuan.

According to reports, this edition of the Animation Expo is organized by Xinliang Muhua International Exhibition Company and Heilongjiang Foreign Trade Group Corporation, with guidance and support from the China Internet Association, the Publicity Department of Heilongjiang Provincial Committee, the Heilongjiang Provincial Department of Commerce, the Heilongjiang Provincial Department of Culture and Tourism, the Heilongjiang Provincial Council for the Promotion of International Trade, and the People's Government of Harbin. It is co-organized by the Publicity Department of Harbin Municipal Committee, the Administrative Committee of Harbin New District, the Harbin Municipal Bureau of Commerce, the Harbin Municipal Bureau of Culture, Radio, Television and Tourism, the Harbin Municipal Council for the Promotion of International Trade, and Shanghai Liangchen Culture Media Co., Ltd. The expo aims to"Digital Platforms Boost Heilongjiang's Economy, Creative Giants Empower the Future of Industries"as its theme, featuring multiple sections including exhibitions, promotion and trade, high-level forums, and special activities. It adopts a hybrid display format combining offline physical exhibitions and online virtual showcases, aiming to establish a platform for communication, cooperation, and mutual benefit among professionals, enthusiasts, and users. The goal is to enhance the quality and strength of Heilongjiang's animation and gaming industries, transforming the China (Harbin) International Animation and Game Expo into a shining emblem showcasing China's dynamic and multidimensional image. This initiative contributes to building Heilongjiang into a cultural hub of the new era and promotes the high-quality development of the animation industry.




