On the 15th, the Mudanjiang · Jingpohu Lake Ice and Fire Fantasy World and the 9th International Winter Fishing Festival opened. Nearly 10,000 tourists from across the country gathered at Jingpohu Lake to witness the grand spectacle of winter fishing and enjoy the Ice and Fire Fantasy World composed of ice waterfalls, snow castles, rime, ice architecture, and ice entertainment, fully immersing themselves in the joy of ice and snow.

In Snow Town, 16,000 domestic and international tourists celebrated the New Year together, creating a lively and bustling scene.

In the Russian-style town of Hengdaohezi in Hailin City, every "internet-famous" check-in spot is crowded with tourists. The century-old town has become a total hit this winter.

As one of the first member cities of the World Tourism Cities Federation and one of China's Top Ten Ice and Snow Tourism Cities, Mudanjiang focuses on building the "4567" modern industrial system in our province, strives to establish itself as a nationally renowned cultural and tourism city, makes breakthroughs in transforming its cultural and tourism resource advantages into developmental strengths, and endeavors to cultivate the cultural and tourism industry into a pillar industry that enriches the people and strengthens the city.

Strengthen top-level design to create distinctive cultural and tourism brands. Mudanjiang has formulated a citywide plan for the integrated development of cultural and tourism industries, linking scattered scenic spots like pearls into chains and weaving chains into clusters, building a new pattern of all-region, all-season, and all-sector tourism development. It implemented two "100-day campaigns" for summer retreat tourism and winter ice-snow tourism, launching a combo of initiatives including "Attracting Visitors to Mu," "Channeling Traffic to Mu," "Tourism Ticket Benefits," and "Cultural and Tourism Carnival," with seven projects such as the Jingpohu Lake Ice-Fire Dream World and the Sandaoguan Fog Valley Holographic Night Tour put into operation. The city continues to polish the golden brand of "Jingpohu Lake Scenic Wonderland · Vast Snowfields," meticulously designing and developing unique tourism products, restructuring the management system of the Snow Town scenic area, and fostering ice-snow tourism routes like "Ha-Ya-Xue-Jing" and "Mu-Jing-Xue-Heng" through market-oriented approaches. It also hosts events such as the "Vibrant Mudanjiang" cultural and tourism consumption season and the "Jingpohu Lake Ice-Snow Dream World."

The city places high importance on the development of the ice and snow economy, having established the Mudanjiang City Ice and Snow Economy Development Promotion and Implementation Leading Group. It has formulated the "Mudanjiang City Ice and Snow Economy Development Action Plan (2022-2025)" and the "Several Policies of Mudanjiang City to Support Ice and Snow Economy Development," clarifying the high-quality development path for the city's ice and snow economy and vigorously advancing the implementation of various tasks related to it.

The integration of culture and tourism unleashes the potential of the ice and snow sports industry. Last year, Jingpohu Lake Scenic Area was awarded the title of "National Sports Tourism Demonstration Base" by the General Administration of Sport of China and the Ministry of Culture and Tourism. This winter, with the approval and guidance of the Social Sports Guidance Center under the General Administration of Sport of China, Jingpohu Lake Scenic Area hosted the "First Jingpohu Lake National Fitness Sports Festival" series of events. Over the next month, a variety of competitions and activities will be held, including snowfield hiking races, snow football matches, ice dragon boat races, ice marathons, and national youth winter camps, further promoting the integration of ice and snow sports, culture, and tourism across the entire industry, and striving to establish and enhance the influence of Mudanjiang's urban ice and snow tourism brand.

Addressing service gaps to enhance the tourist experience. "The weather is cold, but our hearts are warm," said a student from Hunan who came to Hengdaohezi Town for photoshoots. She praised the excellent service provided by both staff and photographers. "The free luggage storage at the train station was such a thoughtful touch," she added.

Mudanjiang has delved into the "internet + regulation" model, strengthening the professional ethics of practitioners to ensure tourists arrive with high expectations and leave fully satisfied. The city has also appointed "cultural and tourism experience officers" and implemented a "chief quality officer" system, aiming to enhance tourism service quality, regulate market order, improve the travel consumption environment, and continuously boost visitor satisfaction and Mudanjiang's tourism reputation.

The cultural and tourism sector "goes viral," accelerating the recovery of the tourism market. Tourist destinations such as Jingpohu, Snow Town, and Hengdaohezi have all achieved record highs in winter tourism, with the city's tourism revenue and visitor numbers surging by 163.9% and 73.9%, respectively.

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Mudanjiang has accelerated the development of modern service industries such as logistics, tourism, and healthcare by focusing on the construction of a "4567" modern industrial system. Through strengthening the "one zone leading, multiple zones cooperating" approach, the Suifenhe Pilot Free Trade Zone introduced 49 new institutional innovations, the Mudanjiang Collaborative Development Pilot Zone was approved, the Suidong cross-border e-commerce supervision facility became operational, and the trade volume of border trade, cross-border e-commerce, and market procurement reached 4.55 billion yuan. The trade volume of the comprehensive bonded zone grew by 107.6%, and the city now has 58 foreign trade enterprises with annual trade exceeding 100 million yuan. The Dongning port resumed customs clearance, Suifenhe was approved as a designated port for imported traditional Chinese medicines, and the 9610 cross-border e-commerce supervision facilities in Suifenhe and Dongning were put into use. The land-sea multimodal transport corridor container multimodal transport demonstration project was elevated to national-level status, and Mudanjiang was selected as a national logistics hub for commercial and trade services. The city was also named one of China's "Top 12 Cities for Ice and Snow Tourism," the Zhongxing Village scenic area was upgraded to a 4A-level attraction, the Dongyi Sino-Russian Cultural Street was recognized as a national-level tourism and leisure block, and the Jingpohu Lake scenic area was designated as a national sports tourism demonstration base.