Recently, the "Implementation Plan for the 2024 Summer Tourism '100-Day Action' in Heilongjiang Province" was officially issued. From June 24 to October 8, the province will carry out the 2024 Heilongjiang Summer Tourism "100-Day Action." Under the theme of "Visit Heilongjiang in the Year of the Dragon, Head North All the Way," the initiative aims to leverage the momentum of winter and spring tourism to drive summer and autumn travel, sustaining the booming trend of winter ice and snow tourism and promoting the development of "all-region, all-season" tourism to create new growth drivers for the industry. During this period, the province will continuously launch "10" major themed summer tourism routes, "100" culinary feasts, "1,000" cultural and tourism events, and "10,000" premium Heilongjiang products.
Ten major themed tourist routes
Our province will develop premium summer tourism theme routes and products, focusing on ten major categories: vast forests, expansive wetlands, grand boundary rivers, large lakes, vast grasslands, self-drive tours, border tourism, study tours, modern agricultural sightseeing, and wellness tourism.
Create a forest-themed tourism route
Relying on our province's vast contiguous forests of the Greater and Lesser Khingan Mountains, the largest in the country, we will focus on creating a grand forest-themed route around ten must-visit forest scenic spots, including Harbin Phoenix Mountain National Forest Park, Mudanjiang Jingpohu Lake Volcanic Crater National Forest Park, Jiamusi Daliangzi River National Forest Park, Yichun Tangwang River Linhai Qishi Scenic Area, Hegang National Forest Park, and Greater Khingan Range Jiagedaqi National Forest Park.
— Create a grand wetland-themed tourism route
Leveraging our province's most abundant wetland resources in the country, we will focus on creating a grand wetland-themed route around ten must-visit wetland scenic areas: Harbin Hulan River Estuary Wetland, Qiqihar Zhalong Nature Reserve, Jiamusi Sanjiangkou Wetland, Daqing Longfeng Wetland, Jixi Zhenbaodao Wetland, Shuangyashan Anbang River Wetland, Yichun Xinqing Wetland, Qitaihe Taoshan Lake Wetland, Suihua Qianhedao Wetland, and Daxing'anling Nanweng River Wetland.
—Create the Great Boundary River themed tourism route
Leveraging the resources of the world's largest boundary river—the Heilongjiang River, and the Sino-Russian boundary river—the Wusuli River, the focus is on developing tourism resources such as the Sino-Russian boundary bridge—the Heilongjiang Bridge, the confluence of the two rivers—Sanjiangkou, the Sino-Russian boundary island—Heixiazi Island, and tours along the boundary rivers and lakes of Heilongjiang—Wusuli River—Xingkai Lake, to create a grand boundary river-themed route.
——Create a grand lake-themed tourism route
Leveraging our province's abundant lake resources, we will focus on key scenic spots such as Harbin's Lotus Lake, Mudanjiang's Jingpohu, Daqing's Lianhuan Lake, Jixi's Xingkai Lake, Yichun's Taoyuan Lake, Hegang's Songhe West Lake, and Heihe's Wudalianchi to develop a major lake-themed tourism route.
—Create a grassland-themed tourism route
Focus on developing key scenic areas such as Hala Grassland in Qiqihar's Meilisi District, Daqing's Shoushan Mongolian Cultural Park and Dorbod Grassland, Heihe's Xunke Limingwan Border River Grassland, and Anda Grassland in Suihua, launching a grand grassland-themed route with distinctive ethnic characteristics.
—Create self-driving tour themed travel routes
Centered around key camping formats such as Harbin Wuhua Mountain Camp, Greater Khingan Mountains Humaer Self-Driving Camp, Qiqihar Zhalong Wetland Camp, Daqing Racing Town Camp, Yichun Wuying Forest Camp, Shuangyashan Qixing Mountain International Auto Camp, and Yabuli Alpine Camp, the initiative will develop ten major self-driving tourism routes, including "Journey Northward," "Crossing the Two Poles," and "Home in the Forest."
- Develop border tourism-themed travel routes
By leveraging the unique geographical extremes of China's easternmost and northernmost points within our province, we focus on distinctive resources such as Dongji Square, Heixiazi Island, Arctic Village, and Beihong Village to create themed border tourism routes.
—Create themed study tour travel routes
Building on the province's unique and abundant cultural and tourism resources as well as geographical advantages, the "Heilongjiang Province Study Travel 'Top 100 Routes and Courses' Selection Activity" was launched, featuring ten themed study travel programs such as red tourism, nature, technology, winter sports, and agriculture, to enrich the supply of distinctive study travel products.
—Create a modern agricultural sightseeing-themed tourism route
The focus is on developing exhibition venues such as the Beidahuang Museum and the Beidahuang Agricultural Machinery Expo Park, constructing modern agricultural tourism zones like the Beidahuang Smart Agricultural Machinery Center and the Jiansanjiang National Science and Technology Park, cultivating rice field art landscapes such as the Beidahuang Yanjiagang Farm and the Suihua Beilin Rice Field Park, and launching themed routes that integrate agriculture, culture, commerce, and tourism.
—Creating a health and wellness themed tourism route
Focusing on ten health tourism resources such as Qiqihar Shuishi Forest Hot Spring Resort, Jiamusi Shixin Valley Forest Resort Manor, Daqing Beiguo Hot Spring TCM Therapy, and Daxing'anling Zhang Zhongjing Wellness Center, a range of combined health products will be developed, including wellness care, medicinal herb cultivation and viewing, and medicinal cuisine experiences.
Colorful cultural and artistic activities
Hosting cultural events such as the World Saxophone Congress warm-up activities, Daqing's "Enjoy Daqing" series of cultural activities, and the Greater Khingan Range's "Secret Realm of Xing'an · Ancient Post Road of Ewenki Hometown" series of public cultural activities; organizing performance events like Harbin's "Endless River, Unceasing Songs" riverside summer performance season, Qiqihar's Longsha Concert, and Jiamusi's "Polar Light · Sino-Russian Cultural Season" artistic performances; carrying out intangible cultural heritage promotion activities like the Cultural and Natural Heritage Day intangible cultural heritage exhibition and the second Mudanjiang Folk Culture Carnival and Intangible Cultural Heritage Project Showcase. At the same time, continuously upgrading distinctive performance products such as the Harbin Ice and Snow World's "Harbin Ice Show" and Dream Stage.
- Carry out themed tourism activities
Host the Qiqihar Daur Kumul Festival, the Vibrant Mudanjiang Cultural Tourism Carnival, the Wusuli River Tourism Alliance Conference and Shuangyashan Special Cultural Tourism Industry Development Conference, the Hegang Flower Appreciation Week, the Greater Khingan Range Aurora Festival, and other distinctive tourism events.
——Organize "Follow the Events, Travel with the Games" activities
Organize sports events such as the 9th Honor of Kings National Championship Northern Division Finals, Harbin Marathon, Qiqihar International Ice Hockey Invitational, Mudanjiang Jingpohu Lake Half Marathon, Jiamusi National Physical Fitness Standard Invitational Challenge, Daqing Grassland Naadam Fair, Jixi International Road Cycling Circuit Race, Yichun Forest Night Run, Qitaihe Short Track Speed Skating Series, Hegang City Forest Marathon, Greater Khingan Range National Forest Cycling Race, and Polar Day Marathon, creating a series of integrated cultural, tourism, and sports branded events.
- Organize food tasting events
Organize food festivals such as the Daqing Pit Barbecue Festival and Hegang Skewer Barbecue Festival to further promote specialty barbecue brands like Qiqihar Barbecue, Daqing Pit Barbecue, and Hegang Skewers. Host distinctive culinary events including the Harbin International Beer Festival and Western Food Culture Festival, Mudanjiang Cultural Music Beer Festival, Jiamusi Intangible Cultural Heritage Food Festival, Jixi Cold Noodle Festival, Shuangyashan "Time-Honored Brand" Food Culture Festival, Qitaihe Street Food Culture Festival, Yichun Iron Pot Stew, Suihua Yulin Pancake, Heihe Russian Cuisine, and the Greater Khingan Range "Mountain Delicacies and Water Flavors" Gourmet Festival.
Promote high-quality products and explore the integration of culture and tourism
Our province will produce high-quality agricultural products and continuously enhance the brand awareness of "Black Soil Premium Products." We will also develop high-quality forest products, boosting the appeal of "Nine Treasures and Eighteen Delicacies" with a series of forest-based offerings such as edible mushrooms, nuts, berries, honey products, and wild vegetables. Additionally, we will create distinctive cultural and creative products themed around Heilongjiang, leveraging digital tourism to empower their development, while promoting mutual trade in goods between China and Russia.
Our province has promoted the integrated development of cultural tourism and other sectors, creating high-quality performing arts in Heilongjiang. Special performances of classic plays have been organized by the Provincial Peking Opera Theater, Provincial Longjiang Opera Art Center, Provincial Pingju Opera Art Center, and Provincial Performing Arts Group. Outstanding works such as the large-scale modern Longjiang opera *A Lifelong Journey*, Peking opera *Harbin Under the Night*, drama *Workers’ Village*, and large-scale national orchestral music *Ode to Ice and Snow* have been produced, enriching the supply of summer performing arts market products.
Explore new paths for museum and cultural tours. Focus on key venues such as the Heilongjiang Provincial Museum, the Northeast Martyrs Memorial Hall, the Great Northern Wilderness Development and Construction Memorial Hall, and the China First Heavy Industries Exhibition Hall, to develop themed routes like the Anti-Japanese Allied Forces Trail, the Granary of the Nation, and the Pillars of National Strength.
Strengthen the construction of cultural and tourism leisure districts. Focus on building a group of cultural and tourism leisure districts with distinctive cultural features, highly concentrated business formats, and vibrant leisure consumption, such as Harbin Central Street, Ice and Snow World's year-round ice and snow project, Zhonghua Baroque Historical and Cultural Block, and Qiqihar Longsha Night Market Food Street.
Promote the development of travel photography industry. Attract leading travel photography enterprises, introduce the new approach of "artistic living, living artistically" to Longjiang tourism, plan immersive "runaway princess" travel photography scenes and topics, and create a number of themed travel photography hotspots.
