This trip to Jingpohu Lake was truly an eye-opener! I never expected to witness the magnificent sight of three-sided waterfalls amidst the serene lake and mountains—the sheer grandeur left me deeply awestruck. In June, influenced by continuous rainfall, the Diaoshuilou Waterfall at Jingpohu Lake presented a rare three-sided waterfall spectacle for the first time this year. Zhang Yazhou, a tourist from Hebei, couldn't contain his joy and admiration while capturing this extraordinary moment: "The weather here is pleasantly cool, complemented by delicious food and breathtaking scenery—it's simply the perfect choice for our vacation!"

Step into the City of Music and feel the charm of melodies, embark on a delightful journey in the host city of the Tourism Development Conference, or follow a performance to a new destination... This summer, Heilongjiang, with its average temperature of just 20°C, has become an ideal retreat for countless travelers escaping the scorching heat. The continuous emergence of new products, formats, and routes brings a steady stream of "refreshing" vitality to the summer tourism market, while also injecting powerful "cool" momentum into the province's tourism industry.

Showcasing Vitality: "Tourism +" Spawns New Business Forms and Refreshes Scenes

As dusk fell and the city lights came on, on June 22, the "QQ Music x Modern Weekend Balcony Concert" series, jointly created by QQ Music and the Modern Group, kicked off spectacularly. With music interwoven with the evening breeze and emotions resonating through songs, the audience was treated to a unique musical journey.

QQ Music x Modern Weekend Balcony Concert

"I have no grand wishes, nothing to rush for..." Yang Yushi, a Tencent Music artist from Northeast China, received an enthusiastic response from the young audience below the stage as they softly hummed along to the melody, immersing themselves in the music together. When the widely beloved song "Me and My Motherland" was sung, it sparked a strong resonance among the audience, with more and more spectators spontaneously joining in the chorus. Tencent Music artist Ranyi delivered a heartfelt and captivating performance of "Silver Sea," quickly elevating the atmosphere to its peak. The Gen Z singer-songwriter Yanan'er debuted with the original track "Love Me Like You Love Life," its strong rhythm and dynamic melody prompting the audience to wave their arms and dance to the beat... These talented young musicians brought their unique voices, styles, and creativity to Harbin's Central Avenue, captivating countless young listeners with their distinctive original music.

Tourists, citizens, and musicians wave and interact with each other.

The QQ Music spokesperson stated in an interview with the reporter that the "QQ Music x Maidieer Weekend Balcony Concert" integrates folk, bel canto, pop, and various other musical styles while preserving the classic elements of the "Maidieer Balcony Concert," showcasing a profound insight into and leadership in youth culture. "Through this series of concert events, we aim to enrich Harbin’s distinctive tourism scenes and trendy experiences with the cross-border integration of 'music + tourism,' creating new tourism hotspots, invigorating the cultural and tourism consumption market, enhancing urban quality, and infusing Harbin’s 'nighttime economy' with the passion and vitality of music."

Vigorously promote the "tourism+" initiative. This summer, Heilongjiang has brought far more surprises to tourists than just that.

The Harbin Ice and Snow World Dream Ice and Snow Hall, which is counting down to its opening, has completed its ice sculptures and ice constructions, dazzling under the brilliant lights. Upon entering the Dream Ice and Snow Hall, visitors can see landscape clusters such as Ice and Snow Prelude, Ice and Snow Forest, Flowing Ice and Cloud Snow, and Snow Kingdom Ice Castle, vividly showcasing Harbin's pristine natural scenery and folk characteristics. Areas like Ice Town, Ice Slide, and Ice Cream World are filled with scenes of optimistic happiness. Interactive experiences like gauze screen projections, the Ice and Snow Concert Hall, and the Light and Shadow Hall will provide visitors with an ultimate immersive digital media experience.

Harbin Ice and Snow World Dream Ice and Snow Pavilion (Photo provided by the scenic area)

On the evening of June 12, the immersive riverside performance "Meet·Harbin" debuted for the audience. The 60-minute spectacular, featuring situational dramas, dances, water performances, and technologies like water screen films, music-controlled fountains, laser shows, and drone displays, showcased Harbin's past and present, captivating visitors from afar with this one-of-a-kind show that made them fall in love with the city. "Harbin's summer is 'showing off' again!" exclaimed tourist Li Yue from Hunan, who had visited Harbin multiple times but experienced its history and culture so profoundly for the first time. "Through grand scenes, exquisite choreography, and stunning audiovisuals, 'Meet·Harbin' fully displays the city's charm and moved me once more with its romance, vibrancy, and warmth."

"Encounter · Harbin" Live

Hosting Conferences to Boost Cities: The Impact of Tourism Development Conferences Becomes Evident

On the afternoon of June 25th, sunlight bathed the land as the Wuyuer River glistened within Zhalong Ecological Tourism Zone, mirroring the blue sky, white clouds, and lush reeds. Occasionally, several wild birds soared from the reeds, cutting across the sky and drawing gasps of awe from the crowd. Visitors strolled leisurely in small groups along the pristine boardwalks, enchanted by the natural beauty of the wetlands, or browsed through文创商店 (cultural and creative shops), selecting unique souvenirs brimming with crane-inspired charm. Others lingered by the children's sandpit or posed for photos at the仙境广场 (Fairyland Square)... Travelers were delighted to discover that the meticulously renovated Zhalong Ecological Tourism Zone boasted not just "scenic appeal" but also "cultural depth." (Note: Proper nouns like "文创商店" and "仙境广场" are retained in Chinese with parenthetical translations, while maintaining the original formatting for dates and names like "Wuyuer River" and "Zhalong Ecological Tourism Zone.")

Tourists visit Zhalong Eco-tourism Area to see cranes for its fame.

The transformation of Zhalong Eco-Tourism Zone epitomizes the upgrading of tourism consumption vitality in our province. As a key stop on the observation route of the Sixth Provincial Tourism Development Conference in Heilongjiang Province, Qiqihar City has centered on "wetland crane-watching" to comprehensively enhance the hardware facilities and services along core scenic areas like Zhalong, allowing every visitor to deeply experience the unique charm and boundless energy of this land. Liu Yunce, member of the Standing Committee of Qiqihar Municipal Party Committee and Vice Mayor, previously stated that this conference is an excellent opportunity to promote and showcase Qiqihar's abundant tourism resources. The city has organized a series of culturally rich and diverse tourism activities, and meticulously designed eight premium tourism routes covering the entire region, enabling visitors to gain a deeper appreciation of Crane City's long history, robust industrial heritage, unique ecological assets, and abundant agricultural resources.

Zhalong Eco-tourism Area

Hosting a conference boosts a city. The six consecutive tourism development conferences held in our province have brought not only opportunities but also challenges to each host city. In this scorching summer, they are going all out to excel in the "post-conference" endeavors.

At the venue of our province's second tourism development conference, Yichun, to enhance summer tourism this year, Yichun has themed its efforts as "The Ultimate Forest Capital," designing and launching six major products: forest wellness, forest road trips, summer retreat stays, social media hotspots, family education trips, and culinary experiences. It has introduced six routes with varying themes and durations; executed "six-dimensional" promotional campaigns including mainstream media and new media outreach; created six flagship events such as the Yue Yiren Cultural Tourism主题活动, Forest Magic EDM Festival, Forest Camping Gathering, and Sino-Russian Cultural Exchange Month; implemented six safety initiatives like "Dual-Official Collaboration" and "Safe Summer Travel"; and outlined tasks around the six key tourism elements—"food, accommodation, transportation, sightseeing, shopping, and entertainment"—while launching comprehensive enhancement actions for these elements.

The host city of our province's fourth Tourism Development Conference, Mudanjiang, has adopted the theme "Lake and Mountain Scenery, Enjoying Nature" to integrate over 40 renowned scenic spots. It has launched six premium summer retreat routes through point-line-area coordination and marketed 10 distinctive tourism products centered on forests, lakes, border experiences, and study tours. Additionally, it has focused on developing 20 urban cultural and leisure landmarks, including Zhongxing Village and Sandao Pass National Forest Park. "We will fully leverage the advantages and uniqueness of Mudanjiang's summer cultural and tourism resources, driven by the integration of new formats, scenarios, and elements, to showcase the diverse charm of its 'lakes, forests, snow, border, folk culture, specialties, and red tourism' resources," said E Yanjuan, Director of Mudanjiang's Culture, Radio, Television, and Tourism Bureau. This summer, Mudanjiang will also host more than 200 events, such as the "Vibrant Mudanjiang · Cultural and Tourism Carnival" consumption season, to create a colorful and unique travel experience for visitors. "We’ve also prepared 'lucky grand prizes' for tourists visiting Mudanjiang. By checking in at a certain number of scenic spots, they can enter a draw for a riverside apartment in Mudanjiang. We hope that with our high-quality tourism resources and sincere visitor-retention policies, every traveler will feel the warmth of Mudanjiang," she added.

Passionate Heilongjiang keeps "Guest-Pampering Mode" on

"Whether it's winter or summer, Heilongjiang never disappoints!" "Heilongjiang fulfills all my summer fantasies!" "Enjoy a cool 20-degree summer! Heilongjiang is simply amazing!"... On online platforms, many netizens have shared their travel experiences in Heilongjiang. Topics like "Travel Heilongjiang, head north all the way" and "Visit Heilongjiang in summer too" have resonated widely, with everyone expressing their longing and affection for the province.

According to the Provincial Department of Culture and Tourism, to sustain the booming winter ice-and-snow tourism and promote the competitive development of "all-for-one, all-season" tourism while fostering new growth drivers for the industry, the launch ceremony of the 2024 Heilongjiang Summer Tourism "100-Day Action" was held during the Global Promotion Conference of Heilongjiang's Cultural and Tourism Highlights on the evening of June 24. From early summer in June to the golden autumn in October, under the theme "Visit Heilongjiang in the Year of the Dragon, Journey Northbound," the province will continue its "guest-pampering mode," enriching the entire tourism industry chain encompassing "dining, accommodation, transportation, sightseeing, shopping, and entertainment." Efforts will focus on optimizing tourism offerings, further developing "ten" major themed routes for summer tourism, "hundreds" of culinary feasts, "thousands" of cultural and tourism events, and "tens of thousands" of premium Heilongjiang products, all aimed at building the summer tourism brand "Summer Resort, Refreshing Heilongjiang" and boosting the popularity of summer tourism in the province. Meanwhile, to comprehensively enhance the quality of tourism services, multiple provincial departments jointly released ten integrity self-regulation conventions for tourism-related industries, calling on all tourism practitioners in the province to adhere to them and ensure the healthy, orderly development of the tourism market.

The global promotion conference for characteristic cultural tourism of Heilongjiang Province was held in Qiqihar.

After the unprecedented popularity of ice and snow tourism, we've found that Heilongjiang Province's cool summers have also become more attractive. In just the first three weeks of June this year, bookings for tourist venues such as amusement parks and exhibition halls increased by over 200%. Search trends show that Russian cuisine, Northeastern Chinese dishes, study tours, and travel photography have become top keywords for summer travel to Heilongjiang. In the view of Chen Rongkai, Vice President of Meituan, Heilongjiang's explosive popularity isn't just fleeting internet fame—it stems from the relentless efforts of provincial and municipal governments to regulate market order and enhance tourism quality. Ultimately, it boils down to Heilongjiang's warm hospitality and its breathtaking natural landscapes, offering an exceptional supply of picturesque tourism resources.

Vast primeval forests, lush and verdant; clear rivers and lakes, shimmering with ripples, fish darting in shallow waters; warm-hearted people of Longjiang, bold and generous, sincere and kind... Leveraging its unique cultural and tourism resources, Heilongjiang is continuously tapping into its advantages for summer retreats and wellness vacations, making the tourism brand "The Splendid North, Beauty in Heilongjiang" increasingly renowned. As the footsteps of summer quietly arrive, the cool Longjiang once again opens its arms, warmly inviting visitors from all over to head north and savor the unique charm of a northern summer.