2026-05-02
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Overall Activity Plan for the 3rd Jingpo Lake Winter Fishing Festival and the 13th Mudanjiang Snow Castle Opening Ceremony in 2014

In recent years, the "Window of Snowland" winter tourism project at Jingpohu Lake has been recognized by provincial and municipal tourism departments as a project with potential for further development.2014This year, building upon last year's winter tourism initiatives and centered around the theme "I Fish, I Enjoy," we will adhere to the fundamental concept of developing Jingpohu's distinctive winter tourism. Leveraging the unique winter resources of Jingpohu, such as the "Grand Ice Falls," "Grand Fishing Grounds," "Grand Ice Rinks," "Grand Snow Castles," and "Grand Hot Springs," and capitalizing on well-established brands cultivated by the municipal government over the years—like "Jingpohu Lake Winter Fishing" and "Mudanjiang Snow Castle"—we aim to create a fresh and innovativeJingpohu Lake Window of Snowland

2014The winter tourism at Jingpohu Lake emphasizes visitor participation and interaction, as well as snow play and entertainment, shifting from purely visual ice and snow projects to interactive ones. It creates an engaging atmosphere with themed tourism products and routes such as "watching ice waterfall diving, admiring rime wonders, viewing winter fishing and ice formations, playing in the snow castle, and enjoying hot spring wellness." The winter tourism area of Jingpohu Lake Scenic Spot is designed and built around "Two Zones and Two Parks," 

1. "Two Zones": Fishing and Hunting Winter Fishing Interaction Zone, Ice Recreation Experience Zone:

(1) Interactive Winter Fishing and Hunting Zone

1watching winter fishing, centered on the unique tourism resource of the "Great Fishing Ground." Through deep collaboration with travel agencies, large-scale winter fishing performances are conducted on the frozen South Lake for large groups, with scheduled big net fishing and reservation-based small net fishing. Rituals like lake worship, farewell ceremonies, net pulling, net awakening, and live auction of the first fish are fixed programs. These activities gradually integrate Jingpohu's fishing production with winter tourism, while also deeply developing on-site ice hut grilled fish and fish pot dining projects, steadily realizing the industrial transformation of Jingpohu's aquaculture farms.

2experiencing winter ice formations.At the Jingpohu Lake Villa lake area, a "Dream Fish" winter fishing and hanging zone is established, offering visitors various fun activities such as unlimited paid net hanging and seine fishing. During the winter tourism season, daily performances of winter fishing and hanging are held punctually on the ice, allowing tourists to personally participate in purchasing, "Dream Fish" auctions, and experience winter fishing and hunting activities.

3Participate in Winter Ice FishingDesignate a fixed area in Jingpohu Lake Gorge to establish a "Winter Ice Fishing Fun Park," enhancing the appeal of ice fishing on Jingpohu Lake while allowing visitors to grill or cook freshly caught fish on the spot, making ice fishing and spearfishing the most attractive spectator and participatory activities for tourists.

(2) Ice Recreation Experience Area:                    

Providing visitors with leisure and entertainment activities such as spinning ice tops, snowmobiles, and snow boats.

2. "Two Gardens": Ice Waterfall Viewing Garden, Folk Festival Experience Garden

(I) "Ice Falls Scenic Park"Composed of landscapes and activities such as ice waterfalls, rime scenery, and ice waterfall diving,supplemented by water diversion and injection, fine mist spraying %%meansmeansCreating the winter ice cascade at Diaoshuilou WaterfallWith towering icicles and snow-capped peaks above the falls,presenting before visitorsthe enchanting winter charm of Jingpohu Lake in all its glory.Additionally, constructing an ice-and-snow viewing corridor not only ensures visitor safety but also provides optimal photography angles.

(2) "Folk Festival Experience Park"Select and appropriately decorate farmhouse inns in Waterfall Village or the gorge to serve as designated bases for folk culture experiences. These will provide tourists with an authentic Northeast Chinese rural dining and lodging environment in the Mudanjiang region, allowing them to savor specialties like stewed fish in an iron pot, traditional pork dishes, wild pheasant with mushrooms, stir-fried meat with wild vegetables, braised goose with potatoes, Northeast-style sauerkraut dumplings, and sticky bean buns. Visitors can also immerse themselves in the festive atmosphere of a Northeast Chinese New Year, including activities like paper-cutting, hanging New Year paintings, pasting couplets, setting off firecrackers, slaughtering pigs for the holiday, making frozen dumplings, and steaming sticky bean buns. This experience lets tourists not only taste Northeast delicacies and engage with local customs but also appreciate the profound and rich culture of Northeast China, gaining unexpected surprises and insights.

III. Winter Tourism Series Activitiestime

2013Year12Month30day——2014Year3Month30day

4. Activity Programs

(1) Large Net Winter Fishing: West Lake Xiu Branch of Jingpohu Lake South Lake Aquatic Farm

(2) Small Net "Dream Fish": Designated ice surface area at Jingpohu Lake Villa

(3) Great Snow Castle and Hot Springs: Snow castle and alpine hot springs in Jingpohu Lake Town

(4) Grand Ice Rink: Leisure and sports activities on ice at Jingpohu Lake Villa

(5) Grand Ice Waterfall: Cliff diving performances at Diaoshuilou Waterfall and rime scenery at Jingpohu

5. Winter tourism activities

(1) Winter Fishing at Dayu Fishing Ground: South Lake of Jingpohu Lake (West Lake Xiufen Branch of Aquaculture Farm)

1On the opening day, guests will be invited to witness the winter fishing.Ceremonies such as Lake Worship and Net Awakeningperformances, and participation inthe auction of the first fish

2. Additionally, large-scale net fishing performances will be held for pre-booked teams on an irregular basis.

3Reservations for large net fishing and designated location fish banquets.

(2) Small Net "Dream Fish":

1Designate an area on the ice surface of the villa square for winter fish hanging, where tourist groups or pre-booked private groups can hang fish in the form of "Dream Fish."

2With prices ranging from 2thousands to 2tens of thousands of yuan, visitors can participate in "Dream Fishing" activities. Paying visitors can take away all the fish they catch or have them cooked at the scenic area's restaurants for an additional fee.

(3)Snowscape WindowViewing, entertainment, and experiential activities

Event Locations: Main Scenic Area of Jingpohu, Jingpohu Lake Canyon Sub-Area, Jingpohu Lake Town

Main Scenic Area Activities:

1Admire ice and snow sculpturesIcefall Splendor GardenWatch icefall diving and winter swimming.

2Participate in snow and ice activities (try snowmobiles, hovercrafts, etc.) and interact with on-site visitors.

(4) Activities at the Jingpohu Lake Canyon Sub-Scenic Area:

1Folk Festival Experience Park: Experience and sightseeing, enjoy festive customs such as paper-cutting, New Year pig slaughtering, making frozen dumplings, and steaming sticky bean buns.

2Winter Fishing Amusement Park: Enhance the fun of fishing on ice, where visitors can personally fish and then barbecue or cook the fresh fish they catch or spear on the spot, immediately tasting the delicious lake fish.

(V) Activities at Jingpohu Lake Town:

1Soak in a hot spring amidst the snowy alpine landscape: Experience the comfort and romance of a snowfield hot spring in the town's scenic hot spring area.

2- Explore the Lava Platform Snow Castle: The Mudanjiang Snow Castle, renowned as Asia's largest snow castle,will once again appear on the lava plateau of Jingpohu, offering visitors a unique fairy-tale world in this snowy paradise.It will reappear on the lava moss fields of Jingpohu, offering a unique fairy-tale world in the snowy paradise.

6. Winter Tourism Opening Ceremony Related Content

(1) Opening Ceremony Name:

2014China ·The Third JingpohuWindow of Snowland Winter Fishing Festival & The 13th Mudanjiang Snow Castle Opening Ceremony

(2) Opening ceremony time:

2014Year1Month6Morning9o'clock18minutes. (Leaders and guests720depart from the residence to the event venue,900Arrive at the event site in advance, with the total event duration controlled within50minutes.

(Venue of the Opening Ceremony:South Lake Scenic Area of Jingpohu Lake (West Lake Xiuyu Breeding Sub-station)

(4)Schedule:

19:159:18 Leaders and distinguished guests will be guided by protocol personnel to their designated positions on the rostrum;

29:189:28The host announces the commencement of the ceremony and invites**the leader to deliver a speech;

39:289:38The "Haidong Warriors" perform Manchu-style dances such as waist bell dance, knife dance, and dragon dance;

49:38The host invites***The leader announces—2014JingpohuThe Snowy Window Winter Fishing Festival and the Opening Ceremony of the 13th Mudanjiang Snow Castle;

59:4810:18 Watch the winter fishing rituals such as "Lake Worship" and "Net Awakening" performances. (The host explains the origin of the performance activities. After the performance, the fishing crew departs. At this time, the three "first fish" caught in the direction of the net opening have been transported to the first fish auction site. The host guides the guests to look towards the net opening and explains the auspicious meaning of the first fish.)

610:18The host announces the "Opening Bid for the First Fish" as the auctioneer conducts the auction ceremony, with guests watching (the host introduces Jingpohu.The First FishAuction customs and origins, etc.)

710:2010:48The bidding sale event for the first netted fish begins (bidding duration can be controlled within30minutes);

810:4810:58 The host invites leaders and distinguished guests (3persons) to hang ribbons on the "first fish" caught in the winter netting at Jingpohu,2014and requests the management committee leader to drape the winning bidder with a ceremonial robe and present a certificate;

911:00The host announced the conclusion of the ceremony and invited the leaders and distinguished guests present to proceed to the winter fishing site to witness the large net fishing.

1011:10—13:00Leaders and distinguished guests will dine at Jingpohu Lake Town.

11Visit and tour the "Mudanjiang Snow Castle" (self-organized, flexible arrangement).

1) Event Time:1Month6Afternoon14:00to16:30minutes

2) Event Location: jingpo Town

3) Activity Content:

14:00Distinguished leaders and guests enter the Jingpohu Lake Town "Mudanjiang Snow Castle";

14:1014:40Organize guests to experience snow and ice activities at the Snow Castle's Ice and Snow Happy Valley;

15:3016:30Organize guests to enjoy hot springs at the "Snow Hot Springs";

VII. Work Requirements

1Strengthen Leadership. All departments must attach great importance to the event hosting work, clarify objectives and tasks, implement responsibility assignments, and effectively organize and execute the work. Formulate departmental implementation plans according to the requirements of the program, and also complete the submission of budget applications, to be submitted to the committee office for approval by12Month30the specified date.

21. Coordination and Cooperation. Each member department shall comply with the leadership and directives of the organizing committee, fulfill its respective responsibilities, ensure seamless work connections, promptly study and resolve relevant issues, regularly report on work progress, and implement major matters only after they are discussed and decided by the leadership group meetings, collectively promoting the effective implementation of all tasks.

32. Full Commitment to Advancement. Each member department shall, based on the overall requirements of this plan, develop detailed departmental sub-plans. In accordance with the task breakdown and schedule for preparatory work, strong support must be provided in areas such as safety assurance, transportation, vehicle provision, personnel invitations, reception, snow clearance, and electricity supply. Strictly adhere to standards and deadlines, working backward from the target date to ensure the successful completion of all tasks. 

Prev:Winter Product Online Promotion Status of the Marketing Center
Next:2017 Annual Work Conference of Northeast China Scenic Area Alliance Held at Jingpo Lake Scenic Area
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