On December 1st, at the "Crown of Ice and Snow·Charming Heilongjiang" 2017 Heilongjiang Winter Tourism Promotion Event (Beijing Station), the Heilongjiang Provincial Tourism Development Committee, in collaboration with Meituan, officially launched the "Ice and Snow Gift" creative product discount activity.

The "Ice and Snow Gifts" initiative consolidates preferential resources from various scenic spots, hotels, and other attractions across the province, targeting a wide range of tourists through platforms for gifting, product sales, and promotions. This campaign will officially launch on the Meituan platform in late December 2017 and continue until early February 2018. During this period, an online "Heilongjiang’s Ice and Snow Gifts" section will be established, promoted in nine cities including Beijing, Tianjin, Guangzhou, Harbin, Qiqihar, Changchun, Jilin, Shenyang, and Dalian. The campaign will feature a "Snow Magic Box" as a lucky draw mechanism—clicking on the box can unlock various rewards such as scenic spot ticket vouchers, air tickets to Harbin, and discounts on winter tourism products in Heilongjiang.

The Heilongjiang Provincial Tourism Commission, leveraging the OTA platform Meituan, has launched a creative promotional campaign called "Gifts of Ice and Snow" targeting consumers. This initiative integrates numerous winter characteristics of Heilongjiang, aiming to offer tourists more discounts and conveniences, provide additional travel options, and deliver tangible benefits to visitors.