On December 1st, during the "Crown of Ice and Snow·Enjoy Heilongjiang" 2017 Heilongjiang Winter Tourism Promotion Event (Beijing Station), the Heilongjiang Provincial Tourism Development Committee, in collaboration with Guangdong TV, held the launch ceremony for the large-scale reality TV show "The Game of Ice and Snow." This initiative aims to boost the marketing of Heilongjiang as a winter tourism destination and has sparked enthusiastic responses.

The producer of Guangdong TV's "Vitality Challenge" program, Xu Ang, and the famous host Ma Xiaoye introduced the event on-site. Together with the creative team from Guangdong TV, they launched the program alongside Deputy Director of Heilongjiang Provincial Tourism Development Committee Hou Wei, Chairman of Mudanjiang Jingpohu Lake Tourism Group Guo Benzheng, Director of Wudalianchi Scenic Area Nature Reserve Li Hongguang, Director of Daxing'anling Mohe County Tourism Bureau Zhang Xinjie, and Director of Harbin Yingjie Scenic Area Management Company Zou Shengfei.

The Heilongjiang Provincial Tourism Development Committee, in actively implementing the "South to North, Summer to Winter" tourism season collaboration with Guangdong Province, focused on promoting our province's ice and snow tourism brands and products in Guangdong, the source market. This winter, in partnership with Guangdong Satellite TV's flagship program "Vitality Challenge," we combined the most popular reality show format with winter ice and snow resources to launch a customized large-scale ice and snow reality show for Heilongjiang titled "The Game of Ice and Snow."

To further enhance the popularity of Heilongjiang's winter tourism and align with public consumption psychology, we specially invited celebrities to create an exclusive theme song and music video for the program. Additionally, we produced a 5-minute promotional video for each scenic area, created and disseminated ten short videos showcasing ice and snow activities per scenic area, and developed 3-5 minute VR videos for each. This comprehensive approach leverages new technologies and innovative methods to attract broader attention.

The production team will film 3 episodes each at four scenic spots in Heilongjiang Province—Jingpohu Lake in Mudanjiang, Wudalianchi in Heihe, Arctic Village in Mohe, and Dofe Yingshi Scenic Area in Harbin—from early December 2017 to early January 2018. The program will air on Guangdong Satellite TV from January 6, 2018, during the Spring Festival period, every Saturday and Sunday from 17:00 to 18:00. It will also be broadcast on platforms such as Heilongjiang Broadcasting Television, Singapore Telecom's Singtel TV, Malaysia Telecom's TM HyppTV, Thailand Telecom's AIS, Hong Kong's Now Jelli, Taiwan Telecom, iQiyi, Sina Weibo, and Miaopai.

During the program's broadcast, there will be promotional videos promoting Heilongjiang's tourism image in first-tier cities. We welcome all tourists and viewers to stay tuned.