2017Year11Month5Day to12Month1Day,Jingpohu Lake Tourism Group nationwide12"Good Scenes of the North" 2017China·Jingpohu Lake Winter Tourism Product On-site Promotion Conference. With the support of the Municipal Party Committee Propaganda Department, the Municipal Tourism Committee, the Jingpohu Lake Management Committee, and the News Media Group, this promotional event lasted nearly a month, offering unprecedented policy benefits and promotional efforts, achieving excellent results. Particularly, the promotion in Beihai was elevated to the level of urban tourism cooperation and promotional exchange. The news units of both cities also signed a cooperation agreement to strengthen media collaboration in the future, bringing this winter tourism promotion event to its climax. Up to now, a total of 676travel agencies and 178media outlets have participated in the promotion conference, publishing 136various reports.

The winter tourism promotion of Jingpohu Lake continues to feature the ancient Bohai culture and mysterious shamanic culture as its product themes, highlighting "three major innovations." First, it emphasizes innovation in product themes.With the slogan "Jingpohu Lake gives you the winter you desire," the campaign has planned and designed eight core themed products and thirty-five tourism projects, including the world's largest basalt ice waterfall, the rare spectacle of ice lake rime, the millennium-old tradition of winter fishing and hunting, Asia's largest Chinese snow castle, the secretive shamanic rituals, the tribute-worthy delicacies of fish and rice, the magical and playful snow and ice activities, and the geological wonder of volcanic relics. These initiatives have filled the cultural theme gap in winter tourism products in our province.Second, it emphasizes innovation in promotional formats.For the first time, a simultaneous combination of on-site, online, and live-streaming promotions was adopted, along with a comprehensive promotion of Jingpohu's official online sales platform. The promotional approach has expanded from the traditional single offline product introduction to include providing online sales channels for tourism enterprises, which has already facilitated...13Several tourist routes have partnered with the official sales platform of Jingpohu, carefully selecting5a selection of premium tour routes, expected to be12Month20available for sale starting from the specified date. Additionally, at promotional events held in key cities such as Harbin, Beijing, Shanghai, Hangzhou, Nanchang, Shenzhen, and Beihai, the renowned domestic live-streaming platform Sina was invited for the first time to broadcast the events live. The total viewership reached857.9million, with likes totaling817.1million and comments amounting to9779, directly engaging tourists and significantly extending and amplifying the promotional impact.Third, highlight innovation in publicity and liaison.For the first time, journalists from online platform Sina.com and local media (new media) were invited to accompany the delegation, enabling real-time synchronized coverage of the promotion process. The "Jingpohu Lake Four Seasons Photography Exhibition" held at the promotion site was perfectly integrated with the event and received widespread acclaim. Utilizing WeChat QR code scanning, on-site groups were created face-to-face at the promotion locations, establishing daily communication channels immediately.