On April 13, 2018, the "A Spectacular Northern Landscape" 2018 China·Jingpohu Lake Spring & Summer Tourism Product Sharing Conference was held in Shanghai. The event was jointly organized by the Publicity Department of the Mudanjiang Municipal Committee of the CPC, the Mudanjiang Tourism Development Committee, the Heilongjiang Jingpohu Lake Management Committee, the Mudanjiang Jingpohu Lake Tourism Group Co., Ltd., and Ctrip. Key leaders and relevant officials from the Shanghai Tourism Administration, Mudanjiang Jingpohu Lake Tourism Group, and Ctrip attended the conference. Sun Sifa, General Manager of Jingpohu Lake Tourism Group, and Ruan Dazhi, Regional General Manager of Ctrip's Destination Marketing Department, delivered speeches at the event. Over 50 local mainstream media outlets, including Dragon TV's Kankan News, XingShang Channel, Global Times, Tourism Times, Xinmin Evening News, Shanghai Traffic Radio, Himalaya, NetEase, and Tencent, as well as representatives from more than 80 key Shanghai-based tourism enterprises such as Ctrip International Travel, CYTS Tours, and Jinjiang International Travel, were invited to participate in the sharing conference.

Jingpohu Lake Tourism Group General Manager Sun Sifa delivers a speech

Sina Live Broadcast: Jingpohu Lake Spring-Summer Tourism Product Sharing Conference

Jingpohu Lake National Scenic Area boasts abundant tourism resources, where the rare and peculiar volcanic geological landscapes, diverse lake resources, magnificent Diaoshuilou Waterfall, and rich flora and fauna intertwine to create the myriad charms of Jingpohu, attracting an increasing number of domestic and international visitors. In recent years, the scenic area has continuously strengthened its 5A-level construction and deepened the expansion of the "Jingpohu" brand influence, rapidly advancing into the ranks of first-class scenic spots nationwide and achieving fruitful results in tourism industry development. For the 2018 spring-summer tourism season, Jingpohu Lake Tourism Group fully integrated the natural resources, climate characteristics, and cultural attributes of the scenic area, focusing on directions such as "health and wellness," "summer retreat and sightseeing," "leisure vacation," "forest ecology," "folk customs," and "culinary entertainment." They have planned and designed 35 tourism projects across five major categories that better meet market demands: Manchu folk culture tours, volcanic "Wild Boar Forest" jungle trekking tours, South Lake "Fisherman's Village" fishing and hunting experience tours, Longquan Mountain Resort leisure vacation tours, and Jingpohu Lake Town slow-city charm tours. By further enhancing cultural value, visual appeal, experiential quality, and interactivity, this year's summer tourism product lineup has become more systematic, and the product consumption structure more rational.

Introducing the Jingpohu Lake Tourism Products

The "What a Spectacular Northern Landscape" 2018 China • Jingpohu Lake Spring and Summer Tourism Product Sharing Conference is an innovative marketing model launched by the Jingpohu Lake Tourism Group in 2018 as part of its "Targeted Marketing Strategy." For the first time, it has fully collaborated with Ctrip.com, utilizing both online and offline channels. This allows travel distributors to learn about Jingpohu's high-quality tourism resources and products through the sharing conference, while tourists can access the same information by browsing the website.

WeChat Shake-a-Prize audience

Prize Quiz Grand Prize: Custom Jade Seal of the Jingpohu Lake Haidongsheng Kingdom's Imperial Jade Seal

The most innovative highlight of this event is the addition of a "Traveler Sharing" session during the sharing meeting. Renowned domestic travelers will share their experiences at Jingpohu Lake through vivid images and texts, allowing guests to gain an intuitive understanding of the lake and creating an immersive experience. Additionally, a sand painting performance depicting the scenic beauty of Jingpohu Lake has been introduced, infusing the sharing activity with a fresh cultural dimension.

Travel enthusiast Lincoln Mouse shares travel experience at Jingpohu

Sand painting performance showcases the stunning scenery of Jingpohu

In 2018, in line with the Heilongjiang Provincial Party Committee and Government's overall strategy of building a "strong tourism province" and the Mudanjiang Municipal Party Committee and Government's requirements for deepening the reform of Jingpohu's institutional mechanisms, expanding and strengthening its tourism industry, enhancing online marketing, and elevating the scenic area's brand, Jingpohu Lake Tourism Group formed its first strong partnership with Ctrip.com for in-depth collaboration. Leveraging Ctrip's innovative "online + offline" tourism retail model and its extensive, effective promotional and sales channels, the partnership aims to boost the brand awareness of Jingpohu Lake tourism and jointly develop a wider range of high-quality tourism products to meet the diverse needs of visitors. Through ongoing collaboration with leading online platforms like Ctrip, Jingpohu Lake is stepping into an era of premium tourism.

The breathtaking images of Jingpohu Lake drew reporters to stop and take photos.

Media and travel agencies gathered to share Jingpohu Lake tourism products %% The "What a Magnificent Northern Landscape" 2018 China·Jingpohu Lake Spring-Summer Tourism Product Sharing Conference received full support from Mudanjiang Municipal Party Committee's Publicity Department and Mudanjiang Tourism Development Committee in terms of event organization and media promotion. During the tourism enterprise sharing session, over 80 attending travel companies unanimously expressed strong interest in Jingpohu's 2018 spring-summer tourism offerings, pledging to deepen cooperation with the scenic area. They committed to designing richer travel itineraries around the 35 newly launched tourism projects across five categories, jointly strengthening Jingpohu's tourism market. This aligns closely with Jingpohu Lake Tourism Group's longstanding emphasis on collaboration with travel agencies – refining products and services while enhancing its own capabilities to become a reliable partner, enabling agencies to secure stable customer sources. This year, Jingpohu Lake Tourism Group established a new platform through this sharing conference, bringing scenic area managers and travel agencies together to discuss joint marketing strategies. This initiative further enhanced communication between both parties, fostering tighter cooperation to leverage respective strengths. The goal is to meet increasingly diverse tourist demands, maximize mutual market share, achieve optimal benefits for all stakeholders, and take another step forward on the path to win-win outcomes.

The "Magnificent Northern Scenery" 2018 China·Jingpohu Lake Spring-Summer Tourism Product Sharing Session received full support from the Mudanjiang Municipal Party Committee's Publicity Department and the Mudanjiang Tourism Commission in terms of conference organization and media promotion. During the tourism enterprise sharing session, over 80 attending travel companies unanimously expressed strong interest in Jingpohu's 2018 spring-summer tourism products. They pledged to enhance cooperation with Jingpohu Lake Scenic Area, organizing richer and more diverse travel routes around the 35 tourism projects across five major categories launched this year, jointly strengthening Jingpohu Lake tourism. This aligns closely with Jingpohu Lake Tourism Group's longstanding emphasis on collaboration and communication with tourism enterprises. By refining products and services while improving its own functions, the group has become a solid backbone for travel agencies, enabling them to secure stable customer bases. This year, Jingpohu Lake Tourism Group established a new platform through the tourism sharing session, bringing travel agencies together to discuss joint marketing strategies. This further promoted communication between the scenic area and travel agencies, fostering closer cooperation and leveraging respective advantages to meet increasingly diverse tourist demands. Both parties aim to maximize market share and benefits, taking another step forward on the path to mutual success.

Jingpohu Lake Tourism Group General Manager Sun Sifa Gives Interview

This marks another new tourism product sharing event by Jingpohu Lake Tourism Group following its Beijing sharing session + roadshow on March 31. Additionally, the group will host the 2018 China·Jingpohu Lake Spring-Summer Tourism Product Sharing Conference in Guangzhou on the 16th. The event continues to adopt an innovative model, achieving close online-offline collaboration with internet platforms to further expand publicity for Jingpohu Lake Scenic Area, realize precision marketing, and fully prepare for establishing Jingpohu Lake as a tourism destination attracting visitors nationwide and globally - making this sparkling pearl of Beautiful China shine even brighter.

Welcome to Jingpohu!