Scene of the 2018 China·Jingpohu Lake Spring and Summer Tourism Product Sharing Conference

2018 Jingpohu Lake Scenic Area Tourism Promotion Conference Site

On March 31, 2018, the "Magnificent Northern Scenery" 2018 China · Jingpohu Lake Spring and Summer Tourism Product Sharing Conference and the Jingpohu Lake Scenic Area Tourism Promotion Conference were held simultaneously in Beijing, jointly organized by the Publicity Department of the Mudanjiang Municipal Committee of the CPC, the Mudanjiang Tourism Development Committee, the Heilongjiang Jingpohu Lake Management Committee, the Mudanjiang Jingpohu Lake Tourism Group Co., Ltd., and Tuniu Tourism Network. Senior officials and relevant representatives from the Beijing Municipal Tourism Commission, the Mudanjiang Municipal Government Information Office, the Mudanjiang Jingpohu Lake Tourism Group, and Tuniu Tourism Network attended the sharing conference. Sun Sifa, General Manager of Jingpohu Lake Tourism Group, and Mao Xinxing, General Manager of the Destination Marketing Center of Tuniu Tourism Network, delivered speeches at the event. Representatives from over forty news media outlets, including CCTV, Travel Channel, Xinhua News Agency, China News Service, and China Daily, as well as more than seventy key travel agency partners from Beijing, were invited to participate in the sharing and promotion conferences.

The leaders attending the sharing session listened attentively to the introduction of the Jingpohu Lake spring and summer products.

Sun Sifa, General Manager of Jingpohu Lake Tourism Group, delivered a speech at the sharing session

Tuniu Travel Network Destination Marketing Center General Manager Mao Xinxing delivered a speech.

CCTV was on site at the sharing session for filming

Jingpohu Lake National Scenic Area boasts abundant tourism resources, featuring unique and rare volcanic geological landscapes, diverse lake resources, the magnificent Diaoshuilou Waterfall, and rich flora and fauna, all of which weave together the myriad charms of Jingpohu, attracting an increasing number of domestic and international visitors. In recent years, the scenic area has continuously strengthened its 5A-level construction and deepened the influence of the "Jingpohu" brand, rapidly advancing into the ranks of top-tier national scenic areas, with fruitful achievements in tourism industry development. During the 2018 spring and summer tourism season, Jingpohu Lake Tourism Group fully integrated the scenic area's natural resources, climate characteristics, and cultural attributes, focusing on themes such as "health and wellness," "summer retreat and sightseeing," "leisure and vacation," "forest ecology," "folk customs," and "culinary entertainment." They planned and designed 35 tourism projects across five major categories to better meet market demands: Manchu folk culture tours, volcanic "Wild Boar Forest" jungle trekking tours, South Lake "Fisherman Village" fishing and hunting experience tours, Longquan Villa leisure vacation tours, and Jingpohu Lake Town slow-city charm tours. By further enhancing cultural value, visual appeal, experiential elements, and interactivity, the summer tourism product lineup has become more systematic, with a more rational consumption structure.

The host introduces the 2018 Jingpohu Lake spring and summer tourism products.

Shaman Culture Showcase Segment Debuts at Sharing Event %% The "Magnificent Northern Scenery" 2018 China·Jingpohu Lake Spring-Summer Tourism Product Sharing and Promotion Conference represents an innovative marketing approach by Jingpohu Lake Tourism Group in 2018, centered around its "targeted marketing strategy." For the first time, the group partnered comprehensively with Tuniu, China's leading online leisure travel company by market share in online vacation tourism. Through online-offline integration and simultaneous sharing-promotion, Beijing-based travel distributors and the general public gained access to Jingpohu’s premium tourism resources and products in real time. %% The promotion event drew a continuous stream of visitors %% The standout innovation of this event was the addition of a "Travelers’ Voices" segment, where renowned domestic travel influencers shared their firsthand experiences of Jingpohu, offering practical travel tips and conveying the destination’s most stunning scenery and optimal itineraries directly to Beijing residents. Additionally, vibrant folk performances infused with rich Shamanistic cultural elements added profound cultural depth to the promotional activities.

The "Magnificent Northern Scenery" 2018 China·Jingpohu Lake Spring-Summer Tourism Product Sharing and Promotion Conference is an innovative marketing model launched by Jingpohu Lake Tourism Group in 2018 as part of its "targeted marketing strategy." For the first time, the group has fully collaborated with Tuniu Tourism Network, China's top-ranked online leisure travel company in terms of market share for online vacation tourism. Through online and offline integration, the event combines sharing with promotion, allowing Beijing's tourism distributors and the general public to simultaneously enjoy Jingpohu's high-quality tourism resources and products. %% The promotion event attracted a continuous stream of visitors %% The most innovative highlight of this event was the addition of the "Travelers' Talk" segment at the promotion site. Well-known domestic travel influencers shared their firsthand experiences of visiting Jingpohu Lake and provided travel tips, directly conveying the lake's most beautiful scenery and best ways to explore it to Beijing residents. Additionally, the on-site folk performances infused with rich Shamanistic cultural elements added a profound cultural touch to the promotional event.
The promotional event attracted a continuous stream of visitors
The most innovative highlight of this event was the addition of the "Traveler's Talk" segment at the promotion site, where renowned domestic travel influencers shared their authentic experiences at Jingpohu, offering travel tips and conveying the lake's most beautiful scenery and best ways to explore it directly to Beijing residents. Additionally, the vibrant folk performances infused with rich Shamanistic cultural elements added a profound cultural dimension to the promotional activities.
 

Travel expert @Liu Xiaoshun shared his travel experience at Jingpohu Lake during the promotion event.

Shaman Performance at the Promotion Event

Known as the "Land of Fish and Rice" in the north, Jingpohu Lake showcased its specialty products—such as wild organic fish, Xiangshui slate rice, and wild mountain delicacies—at the promotion event, allowing Beijing residents to purchase and enjoy the flavors of Jingpohu Lake without leaving the city. A series of activities, including cultural performances, prize Q&A sessions, WeChat shake events, a lucky wheel for lake tours, and the "Wild Boar Forest Adventure" game, ignited the audience's enthusiasm and created waves of excitement at the event. This significantly boosted Beijing residents' awareness of and interest in the Jingpohu Lake brand.

At the promotion event, tourism cultural and creative products such as the Red Fish Doll and Mohe Embroidery were showcased.

At the promotion event, specialty products from Jingpohu Lake such as Xiangshui rice and black fungus were showcased.

In 2018, in accordance with the Heilongjiang Provincial Party Committee and Government's overarching plan to "strengthen the province through tourism" and the Mudanjiang Municipal Party Committee and Government's directives to deepen the reform of Jingpohu's institutional mechanisms, expand and enhance its tourism industry, strengthen online marketing, and elevate the scenic area's brand, Jingpohu Lake Tourism Group joined forces for the first time with Tuniu, a leading online travel platform, for in-depth collaboration. Leveraging Tuniu's innovative "online + offline" tourism retail model and its extensive, effective promotional and sales channels, the partnership aims to boost the brand recognition of Jingpohu Lake tourism and jointly develop a wider range of high-quality travel products that cater to the diverse needs of tourists. By continuously strengthening its cooperation with renowned domestic online platforms like Tuniu, Jingpohu Lake Tourism Group is advancing toward an era of premium tourism.
 

Jingpohu Lake Tourism Group discusses meeting details with Tuniu Travel Network

The "Magnificent Northern Scenery" 2018 China·Jingpohu Lake Spring-Summer Tourism Product Sharing and Promotion Event received full support from the Mudanjiang Municipal Party Committee Propaganda Department and the Mudanjiang Tourism Committee in terms of conference organization and media promotion. At the tourism enterprise sharing session, over 70 participating companies unanimously expressed strong interest in Jingpohu's 2018 spring-summer tourism products, pledging to deepen cooperation with the scenic area. They committed to organizing richer travel routes around the 35 tourism projects across five categories newly launched by Jingpohu Lake this year, jointly working to expand and strengthen Jingpohu Lake tourism. This is closely tied to Jingpohu Lake Tourism Group's longstanding emphasis on collaboration and communication with tourism enterprises. By refining its products and services while enhancing its own capabilities, the group has become a solid backbone for travel agencies, enabling them to secure stable customer sources. This year, Jingpohu Lake Tourism Group established a new platform through the tourism sharing conference, sitting down with travel agencies to discuss joint marketing strategies. This further enhanced communication between the scenic area and travel agencies, strengthening their cooperation and leveraging their respective advantages to meet increasingly diverse tourist demands. By maximizing their market shares and mutual benefits, they have taken another step forward on the path to win-win outcomes.
 

The General Manager of Jingpohu Lake Tourism Group discusses cooperation with leaders of Beijing Municipal Tourism Commission.
 

The attending leaders initiated the sharing session.
 

Jingpohu Lake Tourism Group General Manager Sun Sifa Interviewed by CCTV

It is reported that Jingpohu Lake Tourism Group will also hold the 2018 China·Jingpohu Lake Spring-Summer Tourism Product Sharing Conference in key tourist source cities such as Shanghai and Guangzhou in early to mid-April. By continuing to adopt innovative models and achieving close online-offline cooperation with internet platforms, the group aims to further expand the promotional efforts for Jingpohu Lake scenic area, realize precision marketing, and make full preparations for Jingpohu Lake to become a tourist destination from across the nation and even the world. This will make the scenic area—a shining pearl of beautiful China—radiate even more brilliantly.