To implement the national and provincial policies on counterpart cooperation and fulfill the "Framework Agreement on Counterpart Cooperation between Mudanjiang City and Dongguan City," promoting practical and effective tourism cooperation between the two cities, the Dongguan Tourism Bureau, in collaboration with the Mudanjiang Tourism Development Committee, held the "A Magnificent Northern Landscape - China's Snow City Mudanjiang" Tourism Product (Dongguan) Promotion Conference at the Dongguan Convention and Exhibition International Hotel on the morning of Tuesday, January 9, 2018. This event was organized following communications between the tourism departments of both cities.

Li Dexi, Vice Mayor of Dongguan Municipal People's Government; Du Jijun, Vice Mayor of Mudanjiang Municipal People's Government; Huang Fuquan, Researcher of Dongguan Municipal People's Government Office; principal leaders from Dongguan Municipal Tourism Bureau and Mudanjiang Tourism Development Committee; heads of Jingpohu Lake Management Committee, Jingpohu Lake Tourism Group, China Snow Village, and other key tourism enterprises; representatives from Dongguan Travel Agency Industry Association, Dongguan Tourist Hotel Association, senior and middle management personnel from 150 tourism enterprises in Dongguan, as well as local and national media representatives stationed in Dongguan attended the promotional event.

Vice Mayor Li Dexi delivered a welcome speech on behalf of the municipal Party committee and government. He stated that the tourism industry, as a sunrise sector, a livelihood industry, and a green industry, holds bright prospects and great potential. Both Mudanjiang and Dongguan are currently in a phase of rapid and ascending tourism development. The two cities share similarities in their stages of tourism growth while also boasting complementary tourism resources, presenting vast opportunities for cooperation. The collaborative initiative "From Cold to Warm, South to North" between the two cities, using the promotion event as a platform to enhance industry cooperation, opens new channels for cultural and tourism exchanges. It stands as a testament to the friendly interactions between their residents and serves as a practical measure to implement the national and provincial directives on partnership collaboration.

Deputy Mayor of Mudanjiang City, Du Jijun, pointed out: Both Mudanjiang and Dongguan are cities with beautiful scenery, rich culture, warm and hospitable people, as well as openness and inclusiveness. The northern charm of Mudanjiang and the colorful culture of Dongguan, along with the grandeur of Mudanjiang and the gentleness of Dongguan, exhibit great complementarity, offering vast prospects for cooperation. It is hoped that this promotion and exchange meeting will help build a bridge of cooperation between the two cities for resource sharing, complementary advantages, market synergy, and tourist exchange, jointly writing a new chapter in the tourism development of both cities!

At the promotion event, the Mudanjiang Tourism Development Committee presented the city's winter tourism offerings. Representatives from Jingpohu, a 5A-rated scenic area and UNESCO Global Geopark, as well as Weihushan Snow Village, introduced their winter products. Additionally, Mudanjiang Wolf Totem Travel Agency showcased premium tour packages.

To enhance tourism cooperation between Mudanjiang City and Dongguan City, the Dongguan Tourism Bureau and Mudanjiang Tourism Development Committee signed a strategic partnership agreement based on the principles of "resource sharing, policy reciprocity, information exchange, and tourist source exchange." This collaboration aims to leverage both parties' platforms to encourage local travel agencies to promote each other's tourism products among residents, thereby expanding the tourism market further.

To further promote mutually beneficial cooperation between the tourism industries of the two cities, the Dongguan Travel Agency Industry Association and the Mudanjiang Travel Agency Industry Association signed a cooperation agreement. Both parties agreed to enhance the breadth and depth of collaboration among travel agencies, jointly market, integrate their respective advantageous resources, and co-create high-quality tourism products for both regions, thereby elevating the value and image of their tourism brands.

To introduce Mudanjiang's tourism peers to Dongguan's cultural tourism brand as the "Starting Point of Modern Chinese History," on the afternoon of January 9, the Municipal Tourism Bureau organized leaders from Mudanjiang and representatives of tourism enterprises to visit key attractions such as the Lin Zexu Opium Destruction Site in Humen Town, the Maritime Warfare Museum, and the Weiyuan Fort. They shared experiences and insights on building a city's tourism brand.