From June 29 to 30, the China Scenic Area Sustainable Development Forum and the Exchange Meeting on Integrated Development of "Culture, Tourism, and Sports" took place at the Jingpo Lake Scenic Area in Mudanjiang City, Heilongjiang Province. Over 150 participants, including heads of administrative departments from more than 100 scenic areas nationwide, industry and academic experts, as well as representatives from associations, governing units, and enterprises, exchanged views on topics such as how to establish new models and formats for the integrated development of "culture, tourism, and sports" in scenic areas, aligning with emerging demands in cultural, sports, and tourism consumption.

Scenic spots, as important platforms for cultural and tourism development, are playing an increasingly vital role in boosting the national economy for new growth, promoting integrated cultural-tourism development for new progress, and elevating tourism economy and services to new levels. Gao Zhongyuan, Vice Mayor of Mudanjiang City, stated that Mudanjiang will take this opportunity to earnestly learn from the best practices of scenic spots nationwide, further advance the innovative integration of culture, sports, and tourism at Jingpo Lake, and explore new paths and make fresh contributions to the high-quality development of scenic areas.

Jingpo Lake Scenic Area is one of the first 44 national key scenic spots, a UNESCO Global Geopark, and a national 5A-level tourist attraction. It integrates natural and cultural landscapes, including lakes and mountains, primeval forests, volcanic landforms, lava wetlands, rare flora and fauna, as well as Buddhist and Taoist cultures, Bohai culture from the Tang Dynasty, and Northeast Anti-Japanese Coalition culture. It serves as a flagship scenic area and a key destination for tourism development in Heilongjiang Province. Li Dongjun, director of the Jingpo Lake Scenic Area Management Committee in Heilongjiang Province, stated that over the years, the area has actively embraced the innovative concept of integrated "culture-tourism-sports" development to explore new pathways for high-quality growth. From 2020 to 2023, Jingpo Lake Scenic Area topped the Heilongjiang Provincial Tourism Brand Value List for four consecutive years. The convening of this China Scenic Area Sustainable Development Forum has established a platform for scenic areas nationwide to enhance friendship, strengthen communication, and foster cooperation.

The forum was hosted by the China Scenic Areas Association and organized by the Jingpo Lake Scenic Area Management Committee and the Mudanjiang State-owned Assets Investment Co., Ltd.