On November 10, the two-day 28th National Winter Swimming Championship 2024 concluded successfully at the Jingpohu Lake Scenic Area in Mudanjiang, officially marking the beginning of the winter ice and snow tourism season at Jingpohu.

During the competition, the unique natural environment of Jingpohu Lake and the warm and attentive services provided by the organizers left a deep impression on the participants.

"All 11 members of our team are visiting Jingpohu Lake for the first time, and we find the natural environment here incredibly beautiful. It’s also our first time experiencing the charm of winter swimming in natural waters," said Bao Rongqing, the leader of the Hongshan Winter Swimming Association from Urumqi, Xinjiang. He added that he would definitely encourage more fellow swimmers to visit and experience Jingpohu Lake upon returning. Cui Wenyun, a winter swimmer from Jiading, Shanghai, said this was her first time swimming in such a cold place, especially in such a picturesque scenic area beneath the magnificent waterfall, which provided her with a unique and refreshing experience. "Now I feel that traveling thousands of miles to participate in the competition was worth it. If I get the chance, I’ll definitely come back again," she said.

To ensure the safe and orderly conduct of the winter swimming event, the organizers meticulously planned and organized the event, refined procedures, and ensured venue support and logistics services, comprehensively safeguarding the physical and mental health of participants. "The preparation for the event was very thoughtful, with first-class facilities and services among winter swimming events," praised participants from the Fushun Winter Swimming Association in Liaoning and the Jialongxiang Swimming Association in Heilongjiang, among others, giving a thumbs-up to Jingpohu.

In recent years, the Jingpohu Lake Scenic Area has fully leveraged its advantages by continuously hosting various sports events, including the China Roller Skating Open, Jingpohu Lake Ice Marathon, and Ice Dragon Boat Race. In 2022, it was designated as a National Sports Tourism Demonstration Base by the General Administration of Sport of China and the Ministry of Culture and Tourism. By transforming the "traffic" generated by sports events into "stay power" for cultural and tourism consumption, it has continuously injected new vitality into the tourism market, achieving a win-win outcome.